I'm a product leader, coach, and career strategist with over 15 years in tech — from side-hustle startup to leading a division of 100+. I've taken the long road so you don't have to.
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I started my career as a Business Analyst in technology and digital — spending six years getting close to the product teams I wanted to be part of. While building that career, I was quietly running a side hustle with a group of friends: a peer-to-peer cash currency startup that taught me more about product than any job ever could.
For six years alongside my day job, I learned what it truly meant to build from zero — entering international markets, driving adoption, creating marketing collateral, and constantly optimising with real users in hand. It was messy, hard, and the best education I ever got.
When I finally shared the startup with my boss, something unexpected happened — she opened a door for me directly into a product management role in the industry I'd been circling for years.
What followed was a fast-moving product career spanning finance, e-commerce, aviation, media, and fintech. I grew from a PM focused on mobile and front-end experiences into a platform leader — first with a team of five, now overseeing a division of over 100 people.
6 years in tech and digital, getting close to product before making the leap.
6 years building a peer-to-peer cash currency startup — zero to one, international markets, real users.
Finance, e-commerce, aviation, media, fintech — growing from PM to platform leader.
From a team of 5 to overseeing 100+ people across a full product division.
Sharing everything I learned — through 1-on-1 coaching, content, and courses.
After 15 years in product and leadership, here's what I know to be true.
We talk endlessly about frameworks and tools. We rarely talk about the skills that actually determine how far you go — trust, collaboration, and the ability to bring people with you.
Growth starts with us. We do have control over how far we go — it's about leveraging the right resources around you and staying focused on what's next.
High performance isn't accidental — it's built through experience, repetition, and exposure to different scenarios over time.
Recognised as one of top 50 Product & Growth Leaders in 2025, presented by VentureBeat × Amplitude
Melbourne Accelerator Program · The University of Melbourne
Let's have an honest conversation about where you are, where you want to go, and how to close the gap.
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